Unless you’ve been living somewhere without television, radio, newspaper, billboards or Internet for the last few weeks, you’ve undoubtedly seen the new crop of Olympic wear for next February in Vancouver. I gotta say that this stuff hits all the right buttons for me—someone who loves winter clothing, the outdoors and all things Hudson’s Bay Company. Without doubt, my fave piece is this handknit sweater.
Lamb’s wool full zip sweater jacket, with official Canadian Olympic Committee hip patch. Intricate pattern, features opposing stag heads and national leaf emblem. This is Canada’s answer to the Nordic sweater, machine knit with pride. Worn fireside or anytime you need the warmth that only nature can deliver. $100
I’m still awaiting the arrival of this piece in store an online (remember that good things come to those who wait). In the meantime, there are lots of other pieces worth checking out at The Bay, Zellers or online at http://vancouver2010.hbc.com
Key facts about the 2010 Canadian Olympic Team Retail Apparel:
Canadian colours. The colours of the collection are represented by a traditional palette of red and vintage
white, strengthened by black and combined with an athletic heather grey.
Great Canadian graphics. Influential work of many great Canadian graphic designers from the modernist
era in the 60’s and 70’s inspired the Hudson’s Bay Company design team to revisit and re-ignite a classic
clean design aesthetic to the collection.
Hudson’s Bay Company branding. Combining the crest and the stripes, the Hudson’s Bay Company logo is
steeped in tradition and reflects rich heritage of the company that stood side by side with Canadians
throughout their shared history.
Canada wordmark. Clean and symmetrical, the Canada wordmark features the letter ‘A’ pointing upward
to represent the mountain ranges and slopes of British Columbia, Host Province the 2010 Winter Games.