Get ready for it. Everyone’s favourite grocery store fashion brand has jumped the aisle into the cosmetics department. That’s right. Joe Fresh has moved into beauty. You’ll start seeing products for face, lips and eyes from Joe Fresh Beauty at the end of this month and in keeping with what Joe has done for fashion, the quality is top notch and the prices rock bottom. Take for example the bronzer, $8, and the duo concealer, also $8. Single shade eye shadows start at $4. Time to give your make up bag a spring makeover! At Superstore and Loblaws.